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4/11/2018

20 Powerful Way To Create A Inbox Magic

Email isn’t dead. It’s alive and kicking! It remains the #1 way to sell your products and services online.

Here then, are 20 ways to build trust with your email subscribers.


1. Use E-mail Marketing to Build Permission-Based Lists. Prospects who give you permission to market to them are most likely to buy.

2. Use a Reputable E-mail Delivery Service. If your e-mail doesn’t get delivered, you won’t make any sales; getting it delivered is a full-time job.

3. Give Web Visitors Reasons To Opt- In, And Set Their Expectations Properly. You must offer some sort of premium to entice visitors to give up their names and e-mail addresses.

4. Avoid Spam Complaints with Frequent, Consistent Mailings. Surprising as it sounds, mailing more often can reduce spam complaints.

5. Use Autoresponders as Robotic Sales Agents. A sequence of contacts is a powerful way of delivering your sales message.

6. Give People an Unusually Great Reason To Opt- In. Work harder than other marketers to create
Lead Magnets of Unusual Value.

7. Give People Great Reasons to Stay On Your List. Don’t take it for granted that anybody is interested in reading your next email. Give them a reason to want to read it

8. Ask for a “Sale” in Every E-mail. Treat each e-mail like a miniature sales letter; just be clear what the call to action is for that particular e-mail. Get them in the habit of clicking on your links!

9. Craft a Powerful Signature File for All E-mails. This is a powerful action device. Don’t forget it.

10. Use Broadcast E-mails for Promotions. Broadcasts are great for promotions and launch sequences (time-bound offers).

11. Know Your Most Wanted Response (MWR). If you don’t know it, how can you elicit the desired behavior?

12. Use Only One MWR Per Email. The confused mind never buys.

13. Craft Subject Lines Using the PAC Formula. Write your subject lines so that they are personal, fulfill anticipation, and arouse curiosity.

14. Start Each E-mail with Undeniable, Confirmable Truth. For instance, you might start with the date; subtle credibility.

15. Use Headline Techniques, but Not Headline Formatting. Avoid making your e-mail look like an ad.

16. Put the Main Benefit in the Lead, with a Link. The first paragraph is the lead, and you should have a link to your MWR in that paragraph (or following it).

17. Use a PS That Summarizes the Main Benefit and Provides a Link. Just like in your sales letter, the PS may be the only copy in your e-mail the prospect reads.

18. Place a Minimum of 3 Links to Your Call to Action in the E-mail Body. The first two will get most of the clicks.

19. Send Emails That Look Like They Were Sent by a Friend. You want your emails to look like those of a friend, not like sales fliers or newspaper ads.

20. Design & Content Subject lines when to send
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